So what’s the difference between a goal and a vision?
Essentially, a goal is something that you need to do achieve your vision.
A goal may for example be to go to the gym everyday.
That’s a goal but it’s also not as effective as a vision designed to the same end.
This same ambition posed as a vision rather than a goal would instead be more the idea of imagining having 6 pack abs.
Your vision would be to visualize yourself looking ripped and feeling healthy.
You would then envision what it will take to accomplish this. Seeing yourself eating healthy meals, going for jogs on the beach and feeling great about yourself.
That’s your vision and it serves to improve your life.
When it comes to a business vision, you must first start by understanding how your product or service will serve and improve your customer’s life.
And as much as your excited your product or service, you must realize that your vision is not to stroke your ego.
It’s to serve your customer’s wants, needs and desires.